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Sunday 9 May 2010

Is your blog building your list?

A tag cloud with terms related to Web 2.Image via Wikipedia

Using your blogs to build an email list
is very powerful strategy. But are you
using your blog to it's full potential?

Most people just add their opt-in form
at the top of their blog's sidebar and
never pay attention to it again - sure
it will catch the odd new subscriber but...

Why are blogs so effective?

Because it's easy to get ranked in the
search engines and because you can get
a ton of targeted traffic from all the
new web 2.0 sites. But...

what happens when they get to your blog?

They start reading your post. If you
are lucky they will like it and read more
than one and maybe click on of you links.

But while that is going on they have long
since scrolled past that first opt-in form
and chances are they will never see it
again.

Wouldn't in be far more effective if your
opt-in form would follow them. Float down
the page with them and be ready to grab
the new subscriber at the instant they
decide that they like your writing?

Of course it would and that's why John
Merrick and Soren Jordansen created the
Floating Action Button.

=> http://www.floatingactionbutton.com/?rid=9075

Check out the site, watch the video and
see all the cool things this brand new
technology can do for your blog.


Best regards,

shahbaz alexis

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